Dark Web Links - Deep Web Links (2019)

What is a deep link?

So how is a deep link different from a regular one? The usual link that leads to the mobile application will send you to the main page of the application - if you have the application installed. If you do not have an application, it will send you to the App Store or Google Play.Surely you have come across these more than once.

A better way. Imagine: you are developing an eCommerce app for a sock shop. You have launched a vegan day sale (and Halloween at the same time) and are advertising it on social networks. Do you want the client to click on the banner into the application, on the same pair of socks with a pumpkin, or on the description of the same promotion. iOS on the client or Android does not matter. Whether the client has the application or not is also unimportant. 

The main thing is that he get to this screen. And you want to know how many customers came and what kind of customers: where they came from (from the banner or from Google), how long they stayed in the application and whether they eventually bought socks.

Deeplinks collect and transmit data on:

• views, clicks and settings;
• channels that generate the most downloads and revenue;
• The users who follow the links the most.

What else can they do and why are they needed:

• the simplest thing is to use them in order to direct the user from notifications immediately to the desired application screen. In integration with services like Yandex AppMetrica, it’s also for setting up full-fledged campaigns for sending notifications and evaluating their effectiveness. All promotions, sales, newsletters are becoming much more efficient;

• You can do cross-channel campaigns by embedding deep links in other applications, in letters, in banners on websites or in SMS;

• diplinks (i.e. application screens) can be indexed by Google and appear in search results.This means that you can get into the application right from the search engine;

• if the application’s business area is offline (for example, you work with retail, you have promotions or other suitable business scenarios ), you can embed deep links in QR codesor Bluetooth beacons . You can direct the user who came to the store directly to the screen of the desired action, thereby creating another channel of attraction;

• You can collect statistics and track the effectiveness of various channels and analyze the behavior of customers within the application after the transition.

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